Let’s Get Physical @FrameLab 2019, Amsterdam

Project executed as part of the design team at NorthernLight

Design and development: NorthernLight & YIPP

My role: Senior Spatial and experience designer, Art direction

Photos: Jeannette Huisman, Ilaria Pilatte, Frame

During FrameLab 2019 I had the opportunity, together with NorthernLight and Yipp, to develop and present

“Let’s get Physical” an experiment about human attraction.

“Let’s get physical” is an interactive installation that wants to explore physical human interaction in a social space.

Thanks to a floor projection, visitors can see and feel the attraction between each other and be invited to get closer and closer.

When they almost touch, the complete set of the environment change, giving them the experience of an explosion of colors and sounds.

Let’s get physical was rated by Frame as one of the seven best moments of the event.

PRESS: